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News October 2009 |
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After more than four decades of working in plans and projects, oriented to the development of the tourism in Latin America and crossing good part of the world, to observe the different forms in which the phenomenon is pronounced, Roberto Boullon leds the comparative analysis between the marketing product of physical existence and the one that specializes in the different types of service. Thus this work was born where some conceptual errors are put in the open that make difficult the elaboration of marketing plans in the field of the tourism. Directed to the professors and students of the matter, as well as to employees and industralists who act in the tourist centers, Marketing Turístico, una persectiva desde la planificación reformulates the tourist product concepts, life services, marks, market segmentation, quality of the tourist services and positioning. In their practical part the rolls of the tourist centers are redefined and the techniques are indicated to facilitate their commercialization of the application of the basic formulas of marketing strategic to the tourism. With a direct language, Boullon introduces the subject and guides us throughout a succession of concepts, practical methodologies and recommendations, by the technical way that takes to the elaboration of strategic plans of marketing tourist. |
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news October 2009 (2) |
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For what Loves and Dislikes in Buenos Aires? Because our city guards many recollections of big passions and sad unencounters. Because she brought together of dissimilar ways different cultures: the conqueror and the aborigine, the European visitor and the colonial middle class, the society of a "Great Village" with the immigrant developer. Because they are in our musical, our literature, our art. Because we are worshippers of the "piropo", the anger, the family, "la mina", "el cafishio" and the night. Let's think then, will she guard or not Buenos Aires secrets of big Loves and Dislikes? |
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News November 2009 (1) |
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Generally, to write a thesis or a final work does not turn out to be an easy task. It implies, in addition, an important responsibility and an emotive load that concentrates the result of years of learning, of efforts. For this "How to write a Thesis in Tourism", it shapes an indispensable material to tackle the challenge. It will be of undoubted support at the moment of planning, investigating, developing and to defend the proposed topic. The methodological scheme that they develop Mónica Toyos and Mercedes Massafra will serve as structural axis in the task to initiating. Let's get on with it! |
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News Novermber 2009 (2) |
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The nourishment is an indispensable good for the human beings. Across it one makes possible the life allowing the biological processes, also the exaltation of the senses from the color, the smell, the taste and the texture - the organoleptic's characteristics -and the psicosociocultural factors that develop in the community, in the family and in every human. To eat assurance is a right, must not be only a desire. The food can produce diseases if they are not treated correctly. This does not happen spontaneously, always they are provoked by the man and the responsibility of the one who manipulates them. The training and the knowledge is the fundamental element for to protect the health of the persons. |
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OUR 20 YEARS |
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LETTER OF THE EDITOR
LETTER OF THE EDITOR
It does little more than two decades we publish our first books.
There were, then, only some the houses of study that were giving careers of tourist training. Also they were few ones those that risking to the unknown thing we had thrown to be professionals in the matter.
Each one was furrowing his way, each one applied his knowledge in different spaces, each one was betting on the different offers that were appearing him.
In my particular case, after some years as travel agent, the destiny led me to finding a place that was joining the tourism with the letters. The truth is that it has been a redoubt, maybe unusually, but that has returned big satisfactions to me.
After these twenty years, I want to be grateful fundamentally for those authors who trusted of the stranger; to those thousands of readers who chose our books and to the big friends that I have won from this publisher's role.
Thank you very much.
Lic. Mario Banchik
Ediciones Turísticas |
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